DEFIANT is already inspiring Americans from all walks of life and additional discussion and book club materials will be available here soon. The lessons held by these POWs and their extraordinary wives offer something uniquely engaging for audiences and readers of all types.
Fly Navy holds many lessons in leadership, service, and adventure. So not only does it inspire readers, it also teaches them about the value of Navy ethics. In the book's lessons, business groups, student leaders, servicemen and women can find guidance and reminders about how they can unleash their potential and live out their dreams.
Scout councils, leaders, volunteers, and individual troops around the country are using Legacy of Honor and Spirit of Adventure, as well as appearances by Alvin Townley, with great effectiveness. As an important first step, councils have ensured their grass roots membership is aware of the book's availability via newsletters, emails, and other announcements. They have used the books to share Scouting's message with everyone in their community to build broad support. Many councils and troops are providing books to new and upcoming Eagle Scouts or others involved in Scouting. Special arrangements, including bulk/group discounts and autographed copies are available. Find more information here.
Alvin speaks regularly to audiences around the country about his books and related themes. For additional information, see Events.
Specific Scout-related resources and ideas (Legacy of Honor and Spirit of Adventure)
Following are several methods for using Spirit of Adventure and Legacy of Honor to promote and strengthen Scouting:
1. Recognizing volunteers and stewarding donors, and using Alvin Townley to cultivate key leaders and donors.
2. Congratulating new Eagle Scouts (find a local sponsor for books to these new Eagles).
3. Communicating the Scouting message to the public by sharing the book with individuals and groups not directly involved with Scouting (business and civic leaders, Rotary and Kiwanis Clubs).
4. Engaging the media with press releases pertaining to the book, and if appropriate, offering the media local angles (See resources in Media).
5. Encouraging leaders and Scout parents, and providing them with material, stories, and lessons for use with Scouts.
6. Re-engaging or discovering Eagle Scouts and Scouting alumni with publicized events involving the book and/or author.
7. Activating National Eagle Scout Association chapters, providing material for events, and re-engaging NESA members.
8. Working with these groups to develop local Eagle Reserve initiatives or Alumni Service Partnerships.